My Role: Head of Design (Lead Designer)

▪️ Played the role of a hands-on leader for a newly formed, low-maturity UI UX design team.

▪️ Learned to build and manage a multi-disciplinary team, while actively designing for all the core products as a lead designer.

▪️ Managed the product design and data analytics team of 12+ for all the digital products across the HDFC RED (Online real estate tools) portfolio.

▪️ Created ML and AI-based tools like free-text search, home search by air quality, affordability, infrastructure and more with innovative visualizations for home buyers and brokers.

▪️ Designed its online Home-Search app and website which led to its successful acquisition by Quikr for $55Million.

▪️ Set up the culture of UX research by acting as a hands-on user researcher. Created a research ops process to analyse customer behaviour and needs including User Interviews, Contextual Meetings, Usability Testing, Expert Review and other methods.

▪️ Implemented processes for continuous research. product design and developer handoffs.

▪️ Worked closely with the data analytics team. Designed the model for web and app analytics tracking. Set up and communicated KPIs for all teams and build a data-driven decision culture.

Photo taken during an all-nighter hackathon with Dev and QA Teams.

Product Designer’s desk with HDFC RED’s live homepage

Strategic discussion with the CEO Sohel for the new Broker app we were about to launch.

Whiteboard where every feature’s journey was planned in detail with the product, tech, and marketing team.

Helping to educate buyers in a fun way while finding their dream buy became our primary USP by design