<aside> 📖 Contents > My Role at DCX Phase 1: MVP Phase 2: Building a Crypto Ecosystem Phase 3: Crypto unicorn with 14 products

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Led the Product Design, Growth and Content teams for CoinDCX in their journey from an idea in Starbucks to India's Largest Cryptocurrency Exchange Platform in less than 1.2 Years. It went from 3 to 50 Employees & $0 to $5M+ under my leadership. CoinDCX now is India's first crypto UNICORN 🦄 with a 1.1 Billion valuation (From Eduardo Savarin (Facebook Cofounder), Coinbase, Polychain Capital and more)

My role at CoinDCX

• Officially “Head of Product and Design”, I was responsible for the complete planning, design, user research, growth marketing and release of the product in collaboration with our engineering team.
• Designed 14+ independent complex trading products for Web and Mobile for all kinds of crypto users, from experts to beginners.
• Pioneered the rise of user-centric simplistic design in the Asian crypto market by focusing on user research and solving for a billion users.
• Designed the CoinDCX brand and product from scratch at the time of its launch. Then the product was improved in an agile manner by hiring a larger team of designers and PMs.
• Created 1 design system for all products within CoinDCX ecosystem to ensure consistency.
• Additionally, led CoinDCX's Growth, Community, Content Marketing and Advertising initiatives building a vast userbase one at a time.
• Responsible for a team of 30+ at the time of leaving the company.

<aside> 💡 I have been part of 3 major transformational phases of CoinDCX from an unknown startup to one of Asia’s biggest crypto stories.

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Phase 1: Initial MVP Launch

Jan 2018 | Launched the CoinDCX Trade amongst the storm of unrest among crypto traders in less than 3 months

➢ In this phase, I had just joined the team as the 3rd member to envision the product from just a rough idea from the CEO as “creating the world’s simplest crypto trading platform”.

➢ The aim was to have design as the USP of the overall product. Creating a user and design-centric product in a marketplace filled with complex error-prone products sounded like the ultimate product design challenge to me.

➢ I joined the team and we worked endlessly for 3 months to be finally ready with something to show the world. This phase included many late nights with front end dev to crack the most complex issues in design like making an attractive trading chart, responsive trading panel etc.